A Place Called Home Helps Kids Discover Their Inner Beauty and Strength 

 

The Story

In an effort to bring awareness to A Place Called Home’s (APCH) mission and goals as an organization, APCH hosted its annual Cinderella and Prince Charming Project where more than 1,000 students, from 115 area high schools received free formal wear for their upcoming proms and graduations in acknowledgement for volunteering in their communities and attending 10 concurrent workshops on financial literacy and career readiness, among others. At the event, students signed up for a “Pay It Forward Moment,” pledging to pass on the kindness they received. The goal of the event was to give teens a chance to celebrate prom along with their peers and also help them discover their inner beauty and strength and the value of giving back to others. 

Strategies

  • Create a communications plan, including messaging and collateral materials 
  • Spread APCH’s mission of youth development through key media interviews with local and national media outlets, compelling visuals and hundreds of young teens engaging in educational workshops
  • Manage media relations and support APCH spokespersons for media interviews 

Impact

By providing tailored messages and implementing effective media outreach strategies, we secured coverage from 6 top-tier media: CBS2/KCAL9, KABC, KNBC, The Los Angeles Times and Voice of America. 

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