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CASE STUDY

DELTA DENTAL + MEDI-CAL

Smile, California 

With Delta Dental of California and Medi-Cal Dental Program, the Smile, California campaign helps Medi-Cal members better understand and access their dental benefits, especially preventative care for young children, pregnant women, and seniors.

 
 

APPROACH

To reach California's diverse Asian American and Pacific Islander Medi-Cal eligible members and families, we designed and implemented a tailored communications and highly targeted community outreach strategy to reach AAPI populations, including Cambodian, Chinese, Filipino, Hmong, Japanese, Korean, Laotian, Mien, Pacific Islander, Thai, Vietnamese, South Asian.

To reach California's diverse Asian American and Pacific Islander Medi-Cal eligible members and families, we designed and implemented a tailored communications and highly targeted community outreach strategy to reach AAPI populations, including Cambodian, Chinese, Filipino, Hmong, Japanese, Korean, Laotian, Mien, Pacific Islander, Thai, Vietnamese, South Asian.

IMPLEMENTATION

Through partnerships with trusted community-based organizations, community outreach events, and ethnic media outreach, we provided in-language and culturally relevant materials to educate the importance of oral health to families, caregivers, seniors and children.

Community round tables and focus groups were conducted to inform the content, design and messaging of materials for AAPI communities. In-language materials, including illustrated booklet and transcreated pamphlets, were developed to reduce language barriers and convey vital information related to their oral health and dental benefits.

Click to see the results

nakatomi pr smile california

In-language and culturally relevant materials reduces barriers to vital information and increase awareness in diverse ethnic populations.

Click to view the results